Jun 27

Top Direct Mail Marketing Questions With Answers You Deserve To Know

Weve definitely come across a lot of clients who are overly excited to start their direct marketing only to end up getting frustrated later. Its because they dont have the right idea about the marketing strategy.

So before we get down through the same road, we should clear these legends, myths, and misconceptions out by a brief FAQ:

How different is direct mail marketing from e-mail marketing?

Both are not really entirely different, since both of them are direct marketing strategies. The main difference lies on how the message is being sent. With the former, you deliver your direct mail marketing materials to your recipients preferred address, whether his home or office address. That takes some time unlike e-mails where they are received by your recipients almost instantaneously. With regards to supplies, you definitely need more with direct marketing.

So why should I do direct mail marketing?

Though e-mail marketing is effective and very popular, business owners should not ignore direct marketing. It still provides a very high response rate, close to 3.5 percent. Moreover, if you can choose the right mail service, youll end up spending less on your mail services since they can handle all the tasks for you. You can also look forward to some discounts later on. Most of all, the return of investment is very high.

Direct marketing materials also get in touch with the emotional side of your recipients. They can easily empathize with you, be inspired, or feel rejuvenated by the overall look, feel, and message of your sales copies.

Can I do direct mail marketing with catalogs alone?

Of course, you can, but we dont recommend it. Rather, we encourage you to diversify your marketing materials by including brochures, flyers, coupons, and even postcards. Catalogs dont work at all types of messages, not to mention they can be costly over time.

When is the best time to send your marketing materials?

This is one of the most usual questions people ask, simply because they are concerned of two things: they dont want to appear too desperate to sell, and second they want to know how much to spend on their direct mail marketing materials. Our answer? It depends on your goal. If you have new products released every month, it pays to send out catalogs at least once a month.

Community Mailers has been in the business of direct mail marketing campaigns for years. We have acquired enough experience and expertise to help you out with all your questions. Send them all, and well be happy to answer them one by one.


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