Jun 28

How E-mail Marketing Can Facilitate Your Business Succeed

With companies searching for every tool at the disposal to get ahead of the competition, its no surprise that businesses spend more than half a billion dollars on e-mail marketing each year. Saying that email marketing is a powerful and effective tool is an understatement, next to SEO, email marketing is one of the most effective and affordable ways to market a product or service.
Email marketing provides a very inexpensive way to stay in touch with customers and keep them informed as to what youre company is doing. One key to the success of an email campaign is getting people to want to receive your e-mails: it is also known as permission marketing. Basically, you market to your existing clients, who in the past would receive printed newsletters and promotional materials and to people who sign up to your mailing list through your website. This strategy allows the business owners to collect authentic email address legitimately.
Another key to email marketing success is quality content. It is critical for your business to stand out from the crowd by offering new products or services regularly, providing discount coupons and other appealing promotions, giving relevant content, or sending out highly targeted emails.
An email newsletter should also be formatted in such a way that it becomes interesting enough for the recipient to open it and read the entire content. Some of the characteristics it should contain are:
An attention-grabbing headline
A recognizable company name in the Sender box so recipients will know that its a legitimate email
A user-friendly one-click structure that enables readers to know more about the companys products or services easily
A means of contacting the companys support service
Take note that unlike other forms of marketing material such as

Jun 27

Top Direct Mail Marketing Questions With Answers You Deserve To Know

Weve definitely come across a lot of clients who are overly excited to start their direct marketing only to end up getting frustrated later. Its because they dont have the right idea about the marketing strategy.

So before we get down through the same road, we should clear these legends, myths, and misconceptions out by a brief FAQ:

How different is direct mail marketing from e-mail marketing?

Both are not really entirely different, since both of them are direct marketing strategies. The main difference lies on how the message is being sent. With the former, you deliver your direct mail marketing materials to your recipients preferred address, whether his home or office address. That takes some time unlike e-mails where they are received by your recipients almost instantaneously. With regards to supplies, you definitely need more with direct marketing.

So why should I do direct mail marketing?

Though e-mail marketing is effective and very popular, business owners should not ignore direct marketing. It still provides a very high response rate, close to 3.5 percent. Moreover, if you can choose the right mail service, youll end up spending less on your mail services since they can handle all the tasks for you. You can also look forward to some discounts later on. Most of all, the return of investment is very high.

Direct marketing materials also get in touch with the emotional side of your recipients. They can easily empathize with you, be inspired, or feel rejuvenated by the overall look, feel, and message of your sales copies.

Can I do direct mail marketing with catalogs alone?

Of course, you can, but we dont recommend it. Rather, we encourage you to diversify your marketing materials by including brochures, flyers, coupons, and even postcards. Catalogs dont work at

Jun 27

Examples Of Affiliate Marketing For Beginners

Affiliate marketing is a symbiotic internet based business relationship between a merchant web owner and an affiliate. The affiliate, or affiliate marketing associate attracts business to the merchant web owners site by posting links from their web pages to the merchant site. Any business that is generated through the affiliate marketing site is then rewarded with the merchant web owner paying commission to the affiliate for referred business through their personal set up of affiliate web marketing.

Once the traffic has been directed to the merchant web owners site, the responsibility of luring the business in is no longer in the hands of the affiliate marketing associate, but in the hands of the web site owner. But the affiliate will be compensated for the referral of business by way of whatever is agreed upon prior to setting up their affiliate web marketing relationship.

If you owned a website you could turn it into an affiliate marketing site just by back linking to various affiliate web sites and having them link to your site in return. Back linking creates a more optimal chance of your site being spotted by search engines and also creates the impression that your website is well renowned and trusted as an affiliate marketing support site. By offering a percentage of whatever profits you make from your affiliates referrals, they can benefit from your product without having to put in any effort, and you can benefit from the increase in traffic and potential buyers directed to you from them.

By constructing solid relationships with decent, trustworthy and business minded affiliate marketing associates, you could easily set yourself up with a thriving business brought in by affiliate marketing for a number of different niche markets.

There are three ways in which affiliate web marketing can occur:

Jun 26

Social And Marketing Aspects Of Art Online

What do you mean by a true ‘art lover’? It is certainly not an artificial word of appreciation on any auspicious occasion like exhibition or on the day of auction. Ideally, an artist means a package who is full of emotion. Every art work is original when it comes direct from the heart. So, as a true art lover one must be sensitive enough to understand the all forms of emotion. We are fortunate that we have such platform where we can meet artists and their art piece irrespective of their geographical and political identities.

There are few quality art online domains where art fans can find art price. Such websites offer art experts’ suggestions which can be proved quite handy while you sell art or buy art. Apart from selling, buying or any other marketing theories, such websites have an amazingly wonderful social aspect. It has significantly strengthened relationship between an artist and art fan. Just think upon this concept and do remember if you can remember any name which have done similar work when World Wide Web was not existing. I guess we can hardly count any name. So certainly even artists can not blame that World Wide Web has neglected them.

If you have any information about any art work or about an artist you can share it with the rest of the world with the help of website like ‘artpricechart’. Anybody can find here information regarding art events. Don’t forget that a good work always deserves few words of appreciation. So, if you like some work then do not hesitate to express your thought on art appraisal boards. They are available on every website like ‘artpricechart’. Each and every good word does magical job. It inspires and encourages every artist to create something exceptional.

Jun 25

Top 10 Email Marketing Tips

Email Marketing Tip #1: Collect targeted audiences email addresses by SPAM free opt in subscription manager or trial download options.Sending emails to millions may not work, sending mails to target tons will work for you. So, avoid buying bulk email list from third parties. Always use your opt in list for your bulk email marketing. Collect email IDs from your website blogs, forums, and trial downloads, registrations.

Email Marketing Tip #2: Group your email list based on product/subject categories to avoid sending non interest emails.

Email Marketing Tip #3: Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail.

Email Marketing Tip #4: You must always have an unsubscription link in your email.If the user unsubscribes from your list, you must stop sending emails to that email address.

Email Marketing Tip #5: Avoid sending same message multiple times to same email ID. Your Email Marketing Software should have reliable tracking to control redundant emails.

Email Marketing Tip #6: Many email clients will not allow attachments while receiving and may mark such email as SPAM or move to JUNK folders. You need to avoid attachments to reach your subscribers inbox. In case if you want to show some attachments to your subscribers, upload on your website and send an URL to download the file.

Email Marketing Tip #7: Try to reduce the email content in order to deliver fast and also to improve readers count. Make simple and clear text message with link to your site regarding the announcement. Email Marketing best practices is to avoid SPAM and reaching recipients inbox. Text emails are faster than HTML emails and may avoid many SPAM issue

Email Marketing Tip #8: Avoid SPAM filtered words in your article to reach your audiences.

Email Marketing Tip #9:

Jun 25

Three Crucial Reasons Why You Should Never Lower Your Rates

When you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long run.

I’m going to share three crucial reasons why lowering your rates is a path you never want to take.

1. Lower Rates Devalue You. When you discount your services, you devalue yourself in the eyes of your clients or prospects. They see you are willing to compromise on what your services are worth. In addition, you devalue your worth in your own eyes, which negatively impacts your self-esteem.

2. Professionals Don’t Lower Rates. Look to the people you consider professionals. Do they ever lower their rates? Most likely, they don’t participate in this behavior. Professionals know the value of what they offer.

3. Don’t Underestimate the Value of Convenience. In fact, if you offer a service by phone or go to your client’s place of business, they don’t need to drive, get stuck in traffic or pay to park. This makes your service even more valuable because of the sheer convenience.

So, make me (and yourself) a promise right now. Put your name into the blank as you take this pledge. I, ________, promise, that I will NEVER ever lower my rates again.

You are setting your intention to never discount yourself again which is huge – stick with this.

Now, if you want to drum up some new business, think about ADDING VALUE. What additional goods or services can you add to make your offer juicier and hard to resist? Bundling goods and services with your regular offering will attract new clients.

Here are a few enticing ideas to consider

Jun 23

Forum Marketing Strategy Benefits To Online Business Community Veterans

The full advantages of forum marketing strategy are mostly enjoyed by forum veterans. This are people how have over a long period of time gained credibility and positive online image. They are individuals how have proved their savvy by sharing their experience and expertise in a tactful and consistent manner. It is for this reason that forum marketing is considered a crucial long term online marketing arsenal.

What happens mostly is that these forum veterans, with the express permission of business community moderators are allowed to initiate intensive advertising campaigns. Proper forum marketing strategy advocates that, you seize this opportunity to add value to the forum business community. A good approach would be to offer community members special price cuts on products, free sampling of products and services or start fun promotion contests.

When it comes to forum marketing strategy, it is imperative to avoid spamming. Outsourcing for online marketing firms can lead to them using inexperienced staff to send spam to online forums. Therefore, if you have to outsource for this service do your research well and only work with credible organizations with a proven track record.

Some may argue that spamming business communities helps generate traffic. This may be true to some extent but in the long run it will only contribute to you seriously denting your online image thus people shunning your marketing campaigns. It is undeniable that forum marketing strategy is more about building a good online reputation which in turn results to generating free business sales leads.

The best approach to online marketing is building a good online image thus gain credibility. This will sure take time before to begining cashing in but it is worth you effort in the long run. Getting online business sales leads is not a one day affair but a

Jun 23

Internet Marketing Expert Strategist For Hire Jon Skulemowski

Are you interested in building a marketing momentum for a company, client, or website? Don’t hire a kid out of college. Chances are, he never took even one class about how to market your website on Facebook, how to make your company look cutting edge on LinkedIn, or how to build an RSS feed for a hip new podcast. It’s not his fault, it’s just that his $40,000 a year college doesn’t offer classes that teach these skills.

I am an expert internet marketer. I’ve been in this industry for nearly 6 years. I first became acquainted with internet marketing while working as a copy writer for several popular monetized blogs. Shortly after, I moved to affiliate marketing for the health and wellness industry while implementing a variety of Pay-Per-Click campaigns to drive traffic to select websites. Currently, I have been working as a consultant for small businesses looking to capture sustained traffic to their expensive, under-utilized websites through a series of SEO, podcasting, organic, video marketing, and social media networking.

I feel fully confidant that I would be able to quickly achieve success at nearly any IT marketing position due to my attention to detail and previous experience with the tools involved, as well as my excellent inter-personal skills and positive attitude. I am an outgoing individual who works well with others as well as on his own, and would look forward to improving his workplace, his co-workers, and his production any way possible.

As far as salary history, I have been working as a freelance consultant for the past year and a half. Typically, I work with customers who are comfortable with short term contracts at the $30/hour mark. If you have long term goals that need to be maintained, I would be willing to negotiate a different

Jun 21

Hotel Online Promotion And Marketing

Internet, being the easiest source of abundant information, becomes one of the most cost effective ways of increasing your visibility in the search engines like Yahoo! And Google, ranking your website high in the pages so that more and more people know about you and your business. As the internet is very easily available at a very affordable price maximum number of people are now resorting to it for making their travel plans and getting their booking done.

Internet marketing becomes even more important for your hospitality business because online bookings are now very common It not only gives the customers the convenience to get all their desired information right at the comfort of their houses or offices it also gives the businesses to reach a wide range of people with no geographical constraints. It creates a brand image and increases your brand recognition.

Benefits of Internet Marketing:

Much more cheaper than and flexible than other marketing strategies
Extended Reach and Market Expansion
Diversify Revenue Streams
Internet Marketing goes on continuously irrespective of the time and day, a 24/7 service
Convenience for both buyer and provider
Adds Value and Satisfaction
One mode of standardized performance
Improve credibility
Promote your Brick n Mortar Presence
Scope of incredible Growth
Marketing in a Two Way Communicative manner
Cheap Market Research

Internet marketing is really beneficial for your hospitality businesses as it encompasses people from all over the world and from countries across the globe. This way you can reach people from every corner of the world and bring them to one point of contact on your website. Apart from being cost effective it is also in sync with the latest technological advances as internet is even available on mobiles and

Jun 17

How To Warm Up Your Cold Email Marketing List

Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?

Don’t worry most affiliate marketers suffer from that very same problem.

It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.

I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.

First, you have to inject some passion into your email subject lines.

Ask questions.

Try shock tactics.

Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.

To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.

Second, your email contents must be of value.

There is no point getting a person to open your email if the contents are useless.

It is simply not good enough to send people on your email list promotion after promoting.

The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.

Lastly, structure you email correctly.

Make it easy for the reader to know what action to take.

Always include a ps.

Try to write your emails as if you were talking to a friend, keep them friendly.

Story telling is highly effective too if you can take a real life situation and blend it into your email content.

Above all you should always be honest.

Never make false claims or lie in an email.

Keep it real!

Now you know three ways to improve you email marketing success, head over to your

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