Aug 17

E-mail marketing With List building Software

E-mail marketing has come up as a hugely popular direct marketing tool by business organizations. These enterprises use electronic mail as a means of sending messages which can be either of commercial nature or fund raising nature. In other words the e-mail sent by these companies to the audience is like a marketing device targeted at potential customers. There are a number of purposes for which such a promotional e-mail is sent to people over their mailing addresses.

Such marketing enhances the relationship of the company with its existing or potential customers. It also wins customer loyalty and the business can have repeat orders. These mails are sometimes even sent to convince potential customers regarding a new product to buy it. The business organizations build a list to reach out to a large number of prospective customers at comparatively cheaper rates. As compared to other marketing tools such as newsletter printing or direct mail, e-mail marketing is much faster and less expensive.

It is no doubt one of the most effective tools in online marketing as it allows keeping a track of the investment made on a particular product’s marketing. It also checks the return the company was able to get on such an investment. The messages sent by the company are easy to check and keep a track of. The advertisers uses certain tools like web bugs, unsubscribe requests, bounce messages, click-throughs and autoresponders to keep a track of the users. List- building also helps the company know the success of the marketing strategy adopted by it by way of the negative or positive response it gets via mails and can easily establish a correlation between the sales and the strategy for marketing.

This also helps them to generate repeat orders automatically by reaching out to

Aug 15

The Amazing Screwdriver

Anyone who is a fan of Doctor Who would probably love a real sonic screwdriver that worked the same way as the Doctor’s does. Technically, the sonic screwdriver isn’t actually a screwdriver at all, but a glorified lock pick. However, it can also scan and track alien life, control devices by remote control, perform a medical scan and seal doors and deadlocks. First introduced into the Doctor Who show in 1968 and used by Patrick Troughton as the second Doctor, the sonic screwdriver became one of the shows iconic pieces of equipment, along the TARDIS. During the third Doctor’s tenure-Jon Pertwee-the sonic screwdriver wasn’t so prominent and it eventually faded out of the writing altogether. It did return briefly for the 1996 movie when the Doctor was played by Paul McGann, but again was written out completely after that. When Russell T. Davies revitalized the show in 2005, with Christopher Eccleston at the helm of the TARDIS, the sonic screwdriver was back with a vengeance. The tiny pocket devices has since become the icon that the new generation of Whovians adore.

Naturally, there is no such thing as a real sonic screwdriver-not yet anyway-but the item is clearly based on the ancient tool used for removing and tightening screws. The hand tool first made an appearance somewhere during the European Middle Ages and possibly in France or Germany. Both countries came up with a similar invention and there is no specific proof as to which of them could claim ownership f the invention. However, the humble screwdriver did more to revolutionize the tools industry than more or less any other tool in history. Initially, the screwdriver was borne out of necessity, when jousting was the most common ‘sport’ in Europe. In those days, armor plating was worn by the jousters, but

Aug 15

The Best Way to Get Client Referrals

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary.

This is what I believe. I don’t think you actually need to give an incentive in order for happy clients to give you referrals. I believe that deep down in their hearts, they want to give you referrals. This is especially true if they’ve gotten good value from you and if they feel you’ve taken great care of them.

However, I do recommend putting something in the policies and procedures section of your welcome packet about referrals. You can add language that talks about how you will be asking them if they know anyone who could benefit from working with you as they have. Doing this gives clients a heads up, so they know you are going to ask for referrals to find clients and they will expect it.

One of the things you want to start thinking about is to continually be on their radar screen. Even when you are done working with them, stay top-of-mind with your clients. When you continually wow your clients, surprise them, delight them and make them feel significant, they will love you. They will want to share their excitement and positive feelings with others so they too can experience working with you.

Think about it for a moment: don’t you love to feel significant? When someone makes you feel this way, what is your immediate reaction? I bet you wonder how you could help that person or make them feel good too.

Naturally, one thing you want to make sure you do is acknowledge clients for their referrals. Thank you cards are always a warm

Aug 15

Yardsticks Are Economical, Impressive Promotional Products

Yardsticks… can there be a more commonly used tool by clients of all ages, in all walks of life and it is an item that has certainly withstood the test of time. Measuring sticks probably predate Anglo-Saxon times but it took until the early twentieth century to emerge as a great advertising tool and have in more recent years made a dynamic impression on the Promotional Products industry.

Why, you ask. Well, they are such a handy, practical, and well proven tool and sometime or other everyone has to measure up. They provide a significant display area for your logo or message, they come in a range of materials, the color selections vary to compliment your logo or brand enhancement, they are a more reasonably priced Promo item which is used universally, and one more very important and desirable feature, these measuring tools are Made in the USA.

Go that extra yard with a timeless favorite yardstick for an impressive handout at your next tradeshow whether it be a home improvement show, a builder’s show, a convention or any special event. Find an online promotional products company that has marketing staff that is experienced and ready to assist you in selecting the right yardstick or ruler for your event and will help select the best item with a display area to suit your name or logo and help in the color selection to best coordinate with your logo or message color. There are many styles available which include includes the popular natural wood finishes, in a bright neon color or a more subdued shade or the very popular enameled wood surfaces. They are constructed from quality lumber to insure a quality end product for your promotional products dollar.

There is also models of yardsticks which include a wide variety of finishes from the

Aug 11

The Plain Facts About Creating Your Home Based Web Business

One of many impressive and also fulfilling things the internet delivers is the opportunity to begin a lucrative home based business. Of course this may not be everybody’s cup of tea but the world wide web has made this particular prospect accessible to more people than any other time period in history. So many of us have been able to bid farewell to our 9 to 5 jobs as well as obtain financial stability and freedom on our own terms. Other individuals have selected to hold on to their jobs but supplement her or his cashflow by getting in to some sort of home-based business.

Whether it is affiliate internet marketing or perhaps network marketing or even developing your own product and then releasing it to the general public, operating a work from home business can be very fulfilling. But there are some basic aspects that must be fully understood before beginning this type of journey.

1. Instant Profits Is a Fantasy

If you have not dealt with it already, prepare for an avalanche of emails promising anyone that reads it unlimited fortune. All you have to do is buy their program push a switch and the rest is just a snap. Afterwards you will not have to do anything except settle back and observe the money flow into your bank account.

Life needless to say does not work this way otherwise all of us would be millionaires. Nevertheless on the web a lot of people (this author included) have been suckered into the trap. We know any type of financial success requires persistence and hard work but you would be astonished at just what a well crafted sales page coupled with a desire to amass wealth fast can achieve. The world wide web tends to heighten this particular effect and so scammers each

Aug 10

Clean Up Your Marketing

Now that spring is here, we can mark the end of the first quarter in 2014. This is a great time to evaluate your marketing initiatives for the year and take note of things that have been working for your business (or not) and see how you would like to move forward for the rest of the year. We will discuss 4 marketing initiatives to ensure your business’ online success.

Review Your Daily Tasks

The first thing you want to do is write down all the activities you do on a daily basis. This might include checking your website analytics or measuring your Twitter activity. It is a good idea to have a set schedule of when you are working on these type of activities so that you have a specific time frame and you can make sure it gets done but will be out of the way for a more efficient day. If you post daily to your Facebook, Twitter, Google+ and other social media sites, using a website called Hootsuite allows you to post to multiple social media sites simultaneously, as well as schedule future posts, minimizing time spent on routine tasks.

Clean Your Email Lists

Review your email mailing lists that you are currently using and make sure they are well segmented. It is a good idea to do this at the end of this first quarter so you can make sure the rest of the year goes smoothly if you have set up a campaign schedule. If you have sent out email campaigns in the last few months this would be a good time to compare and analyze your results. Make sure your lists are segmented by audience so you can compose emails with specific messaging. MailChimp is an easy to use email provider that provides the capability to segment

Aug 09

The Benefits Of Paid Search Marketing

When a company is ready to start marketing via the Internet, Paid Search Marketing (Pay Per Click or PPC) is the fastest and easiest way to to get page one visibility on the major search engines and attract qualified prospects to their site. It can be launched in a few hours, and it can produce dramatic results rapidly. It is a great way for a company to start using Internet Marketing techniques to grow their business and increase their top line. There are a number of benefits to PPC campaigns, including:

Precision: PPC enables you to be very precise in putting a targeted offer in front of a specific segment of the market. By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting: Another aspect of precision is the ability to target your market geographically, demographically, and by time of day and day of the week. When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach. This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity: This can be looked at two ways. First, while doing PPC right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours. Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control: PPC provides the advertiser with complete control over how much money is being spent. A daily budget can be allocated,

Aug 09

Affiliate marketing – A great way for a company to sell its products!

Affiliate marketing is a great way for a company to sell its products by signing up companies (“affiliates”) or individuals who market the company’s products/services for an agreed commission. There are two ways to approach affiliate marketing:

* You can offer affiliate programs to others. * You can sign up to be another business’s affiliate.

As the businesses drive an affiliate program, you will pay your affiliates a commission charge for every single lead or sale they drive to your website. Your main objective should be to find affiliates who will reach untouched markets. E.g., a company with an e zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a “reliable” company can grab the attention of prospects you might not have otherwise reached.

You must also make certain you are not competing with your own affiliates for eyeballs. Any advertising channels you are using, such as content sites, search engines or e mail lists must be off limits to your affiliates. Put marketing limitations into your affiliate agreement and inform partners immediately. It is your program you set the rules. Otherwise, if you prefer, you can let your affiliates run the mainstream of your internet marketing.

Once you have protected your prospecting pool, make the most of your affiliate program by working with the very best and leaving the rest. As the old saying implies, most of your profits will come from a very small percentage of your affiliates. Since it can be time consuming to manage a greater affiliate network, consider choosing only a few companies initially, and consult them before signing them on. In fact, affiliates are an extension of your sales force and represent your online brand, so pick partners carefully.

Aug 07

Mid-Market Company Marketing Communications – Five Tips To Improve ROI

For the moment, the economy is chugging along, financial markets are recovering, summer vacations are about to start and, hopefully, your B2C, B2B or nonprofit brand is growing. What could be better? Perhaps, your outlook for the future.

You’ve worked very hard to sustain your brand through the recent economic challenges, so perhaps now is the time to re-evaluate your situation, and focus on improving your marketing communications for the road ahead.

While competitors may be taking a breather, now may be the time for you to be aggressive and take a fresh look at your plans for the future, both short and long term. Here are five tips to keep in mind as you do so.

Knowledge Of Your Target Audience Trumps Opinion
Often, middle market brands believe they fully understand the wants and needs of their customers or constituents. However, consider employing market research to uncover their awareness of your brand, and how they really feel about you and your competition on various key attributes.

Doesn’t investing in research make sense before you spend your limited marketing communication budget? The good news is that research might confirm what you already know; the better news is that you might learn something new about how your audience really feels, and then be able to employ communications to correct what’s bothering them or highlight what’s important.

Understanding – rather than guessing – the wants and needs of your customers and prospects (as well as, perhaps, your own employees) can go a long way toward improving your marketing ROI.

Marketing Communications Audits Provide Real Value
If you haven’t recently (or ever) conducted a marketing communications audit, now is the ideal time to consider this tactic. Done properly, it will help you determine when, where and how to invest your time and money. At its core, you’ll be able

Aug 05

Business Benefits of Customer Loyalty Programs

Customer Loyalty Programs is the new Mantra in the business world these days and Wikipedia defines it as providing prizes, discounts and other similar incentives to motivate continued patronage of any business. Usually, such programs are believed to be cheaper than having to lose a loyal customer to a competitor.

Today, loyalty programs have become a common feature among companies and business organizations. They have started implementing various projects not only to retain their existing customers, but also to attract new ones. Building a solid relationship with your customer and keeping them in good humor is the secret to maintaining customer loyalty and thus helping your company to add to its bottom line. By making use of customer awareness and utilizing the information collected, allows companies to easily build and provide attractive incentives & rewards that will keep a customer associated with the company’s brand.

Loyalty programs are “packaged” in various sizes and shapes, taking various factors into consideration, depending upon the kind of company, the competition involved and the season in which the competitions between organizations are at its peak. They are gifted as a bonus for those loyal customers, who in turn, will become raving fans of a company and an opportunity that a company should take advantage of! They are an acknowledgement that you appreciate the continued patronage of your customers and in return, the company supports them with a service or incentive of substantive value. The gift or incentive should be such that it can be availed or made use of immediately unlike the bounce back coupon, which has strings attached to it. These are meant to reward customers for their continued patronage and as a token of goodwill.

There are various ways and means to build attractive marketing strategies. From maintaining a customer database, to motivating repeat customers,

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