May 22

What Is The Difference Between Digital Marketing And Traditional Marketing

The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user friendly and very accessible. Also known as online marketing, this is a way of endorsing products and services using the digital interactive distribution channels. This medium involves usage of modern communication media like internet, mobile and digital outdoor mediums.

The importance of digital media marketing can be ascertained by a prediction which says Strategic internet marketing is likely to replace the traditional tools of marketing in the next five years. A large section of marketing experts believe that this digital interactive marketing medium will make traditional marketing tools appear irrelevant to the new generation media consumer.
Difference between digital and traditional marketing

Gone are the days when internet marketing was considered a stand alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of taking over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.

With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few years back, is losing its charm. Today, it is 25% less effective as compared to a situation few years back. Strategic internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate prospective buyers begin their search on the internet. This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social

May 20

The Film Marketing Handbook

Successful filmmakers dont become successful overnight. After months and years of hard work and toiling, they create a great film. However, creating a great film is of no use if the film is not marketed well. Unless the filmmaker spreads awareness about his film, he wont be able to draw audiences to watch the film. This is why marketing a movie has become extremely important. It is crucial to the success of your film. Digital marketing is fast catching up these days.

The advertising of a film is known as film marketing or film promotion and the people who are responsible for this are called as film distributors. The way in which a film is promoted can make the difference between success and failure. The success of a film largely depends on the way it is marketed. A well made film marketed poorly does not serve any purpose. Movie marketing is an art to be learnt. There are guides available online that are useful for filmmakers intending to successfully market and sell their film to an emerging global digital audience. These guides teach filmmakers to capitalize on their production and position it for maximum sales and distribution potential.

Movie marketing guides are useful and informative. They are an essential component of film based projects. They provide aspiring directors and producers with a clear path to marketing their production. If you want to cultivate global digital audiences, these guides are highly recommended. You will learn to incorporate the best practice to plan your marketing strategies. It will help you successfully position your project for independent distribution. Marketing independent movies or marketing independent films takes talent and hard work. If you have invested your time and energy to create a project you want to share with more than just your

May 20

Affiliate marketing – Low-risk, high-return business opportunity!

Generally speaking, an affiliate marketing business model involves a company recruiting and signing up individuals (affiliates) who sell its products for a reward. This pay back may be either monetary or non monetary depending on products or services affiliates sell. Marketing online as an affiliate is a low risk, high return business chance. You don’t necessarily have to invest huge amounts of rented money or personal savings to get started. Depending on the kind of business that you choose, you can begin with next to zero investment.

E.g., to work as an affiliate marketer online, all you need is a computer and internet access. Most people have access to the internet as well as an extensive range of internet enabled devices such as laptops and mobile devices. Not like traditional blue collar jobs, affiliate marketers delight in flexible working hours and environment. It is fully up to you to decide when you want to work and for how long. You can work from the comfort of your home, while on holiday, work 24 hours a day and even when travelling.

Blue collar employees can only dream of such flexibility. To get a blue collar job, one has to meet a slew of requirements including educational qualifications, references, background checks, working experiences and even drug tests. Remember satisfying all these requirements does not guarantee one a job. To work as a marketer on the internet, you need some working experience. Moreover, most web based marketing programs provide training whenever it is necessary. In the corporate world, only one or two people crack the glass ceiling. In fact, this is not the case in the affiliate marketing business landscape. Actually, it is up to you to decide how high you want to fly.

Nevertheless, you should be willing and

May 20

Whats The Scope Of Network Marketing In India

As the menace of the internet is prevailing everywhere around the world, there is record increase seen in the use of the World Wide Web. There is a record increase observed in the use of the internet for the past few years. This has drawn a deep impact on the business sector which has resulted in the ever increasing websites of many different companies around the globe involved in almost all types of business being carried out today in the world. It helps the business companies in growing their business which is always found helpful for business of every nature.

Network marketing allows people to carry out their routine businesses while sitting at home. This has started a new revolution in the business sector. Out of several different of ways doing marketing, online network marketing is becoming very popular in masses. Many companies are performing their marketing campaigns on the internet as it gives the ease to work from any place of your choice. Network marketing has provided mobility to different business which were done before only from a particular or office. In the modern world it is the modern network marketing which is becoming more reliable as compared to traditional marketing methods.

Network marketing gives you the ease to market your product or business to millions of people in just a fraction of a second by a single click. This has started a new trend of having well designed website for your business marketing. A website is just like a window to towards your business for the outer world. There are many modern advancements being carried out in the field of information technology there have been consider able improvements website designing that helps the client in using different types of website. Network marketing helps to keep a track

May 19

Various Types of Loyalty Programs

We can say that Customer Loyalty can be both a behavioural and attitudinal tendency to give preference to a brand over others, due to various factors like being satisfied with the service or product, its performance or convenience or just being familiar and comfortable with a particular brand. The advantage of customer loyalty is that it motivates customers to buy more consistently, spending a sizable portion of their wallet and feeling positive about their shopping experience. This turn attracts customers to customary brands in an environment of stiff competition.

The Five Broadly Divided Classes:

Appreciation Program: This is a scheme to reward one’s consumers with added advantage like additional value or better services on purchases. Usually it is a closed loop strategy which aims to provide more to its prevailing consumers. The budget for Appreciation Programs is comparatively low, where loyalty activities are highly focused with rather less complications. The entire expense is borne by the organization that is sponsoring and all the benefits are ploughed right back into it. It focuses only on a selected few and the basic objective is maintaining the levels of business from the individual consumers.

Rebate Program: Though simple, this loyalty program is tactical by nature as it concentrates on the discounts given to a consumer depending upon his custom. It doesn’t really give importance on accrues since the consumer awareness is powered directly through the sum saved during each purchase. The database is collected, the loyalty token is issued and the transactions of the customer is traced and analyzed. This program is distinguished by its singular want of accrual features.

Collation/Partnership Program: This is utilized when a company links itself with non-competing associates to give a sizable and diverse rewards pool and thus increasing the appeal for the consumers and expanding their inclination for purchasing more from

May 18

Looking For Professional E-Mail Marketing Tips Try These!

Be sure to ask permission to be able to send information to someones email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.

When constructing your opening lines, it is vital that you exclude any words that could be interpreted as “spam.” Phrases such as “Make millions,” “Free,” or any other terms that are gimmicky or offer too-good-to-be-true expectations. Using these types of terms or offers could land your email in a spam folder, thus wasting it entirely.

Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, dont make the mistake of continuing to send them email: that is likely to cause them to complain.

Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.

Solicit feedback in your emails. Ask a thought-provoking question and ask your readers to respond. This will engage those on your list, and they will feel like they are having a more personal experience than they otherwise would. You will also glean valuable feedback that you can use to adjust your emails if needed.

When you know what to do, creating an email marketing campaign will be

May 17

Competitive Intelligence – Look In Your Own Mirror First Why Don’t You

I’ve often been blown away by the shear arrogance of A-School MBS students doing corporate consulting. They throw around buzz-words like it is going out of style, think their feces doesn’t stink, and think they are smarter than everyone else out to save every business, agency, NGO, and corporation from sure disaster. Personally, I find such un-earned ego underwhelming and quite frankly dangerous. Worse, many go and start consulting firms having never raised a business from weed to seed or from start-up to big brand name. Let’s talk.

Recently, a wannabe business consultant asked me to write some articles for them, B2B stuff. They noted that their clientele were top executives in Fortune 1000 companies. Well, no offense, but so what, most of those folks couldn’t operate a start-up or run a company to save their butts. Look, I’ve competed against these same executives in large corporations and even with the vast resources available and all the best consulting money could buy – we still kicked their asses in the market place. Why? Because we knew our customers and we had ground floor competitive intelligence. We knew what we were good at and where we needed to improve, and we also knew our competitors and their best clientele better than they knew themselves.

Occasionally, a corporate competitor would spend big on promotions, come-ons, marketing and score some great sales short term. We welcomed this, as they would attract new clientele into the overall market. But please realize that merely having GREAT Sales records during subsequent months doesn’t mean it won’t all fall apart tomorrow if you don’t pay attention.

This is the basis and foundation for the Win Loss Analysis (latest corporate consulting shallow buzz word they are teaching to MBA students and writing in those publish or perish analog MBA text books

May 16

Educational Marketing – Educate Your (Potential) Customers

… so when they are ready to buy, they will contact you.

You may have excellent products and services, but people are tired of promotional messages. How can you still let the world know about your exceptional offering?

Educational Marketing is one of the most effective ways to reach this tough audience.

The idea behind Educational Marketing is quite simple: say something useful (i.e. informative) to your listener and she will open up and start paying attention to what you have to offer. Educate prospects so they buy from you when they are ready and inform others.

With Educational Marketing, you publish education-based materials (in all forms of media you use to communicate with your prospects) rather than focusing solely on publicity or ‘buy my product’ messages. For example, when you go to a trade show, your approach would be: ‘Okay, you have this problem and you can solve it this way. And by the way, my product does XYZ.’

Apply this tactic to your business!

As a partner in a law firm, you could publish articles in which you present cases you have handled, what happened and why, and also what could have happened had the parties acted differently. This is interesting and educational for your audience, while you are seen as an expert in your field and the person to go to when people need legal advice. (And of course, this strategy reminds people that it’s better to use the services of a lawyer than to do things on the fly and end up in a disaster.)

You might even raise awareness in your community about a front-page social problem and get involved pro bono in solving it. Constantly running social responsibility programs along this line would not only give everybody in the community a positive feeling about your brand, but also make your employees

May 15

Best Ways To Generate Revenue From Email Marketing

Email marketing has the immense capability to generate revenue in leaps and bounds, the excellent thing is that email marketing can be integrated into any form of internet marketing. Just like any good internet marketing, email marketing comes with these in built features:

It is possible to track everything
You can define the ROI
With better implementation, any other medium would be kicked out of service.
For email marketing, the fact that ROI kicks the butt of other online marketing medium is better news.
Looking to grow ROI and revenue from your email campaigns? Have a look at these highly effective steps you need to follow:

Get your landing page optimized. Dont be satisfied until you attain 30% conversion rate for your landing page.
Also, your click through rate as well as calls to action for conversions should be optimized. You should endeavor to ascertain the conversions percentage generated by featuring an an image link in your email campaigns for every call to action. Subsequently, place them in the topmost click through rate locations and get familiar with the phrase as well as layout that generate the real thing.

Take steps to grow the email database leads. An excellent way is to generate leads from every touch point that you have with potential clients and existing clients. Also, engage in vigorous search engine optimization, online PR, pay per click as well as social media campaigns, the whole essence is to ensure that you generate revenue on every lead, in addition, you will get future marketing email addresses.

Meet your subscribers need in all possible ways use mobile email messaging. Your email messages should feature particular capabilities to offer a mobile email message to a recipient, including a mobile landing page. However, it

May 14

Client-Attractive Pathways to Meet Your Coaching Clients Where They Are And Beyond

Have you ever had the feeling that sometimes we’re so close to our own coaching business that we don’t see the forest through the trees? Or is it that we forget to see the trees, and only see the big forest? Hmm well either way, one thing I do know for sure is that it’s important to take time to get some new ideas and insights on the way you’re meeting new clients. This week’s article is all about client-attractive pathways to meet your coaching clients where they are… and beyond!

First of all, it’s important to consider the different client-attractive pathways you provide for potential clients to get to know you, to connect with you and your services, to begin their working relationship with you.

The reality is some clients meet and are so excited that they want to work with you in every way possible (that would be your raving fans)! Others are a little more cautious and that’s okay too, as long as that person is moving forward in the process of becoming.

If you are like me, you don’t ever want to push or pressure potential clients to work with you. It’s not comfortable, it’s not the way we want it to be, and it’s not attractive either (quite the opposite, it can make you look “sales-y” or desperate). You certainly don’t want to spend time trying to work with people who are not interested, not willing or not committed to moving forward. On the other hand, some clients are not instant, and situations can change unexpectedly at any moment. Someone who is not ready today or tomorrow may be ready next week, next month or a couple of months down the road.

From my own experience, for example, many potential clients meet me the first time when I am

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